Facebook logo American Rug

1594 Dwight St. Holyoke, MA 01040

House with linoleum tiles Entryway with nice rug Different kinds of shag carpet samples

In business since 1905

Our family-owned company is over 100 years old

About the American Rug store

American Rug is a third generation Radner family business, started in 1905 as a rug and window cleaning company. Under the leadership of William Radner and his wife Edythe, the company grew and gained a reputation as an outstanding local firm in Holyoke, Massachusetts.


In 1945 at the end of World War II Sidney Radner (2nd generation) expanded the rug cleaning operation and began to sell floor covering from a small section of its cleaning plant. The business grew at a steady pace so in 1956 American Rug Cleaning Co. made a move to the top of Dwight St Holyoke at the intersection of Rt 5. The new location housed a state of the art cleaning plant and a large retail showroom displaying all types of floor covering and area rugs including Karastan, America’s finest power loomed carpets and area rugs.


American Rug started taking on unique projects that were never done before, like carpeted playgrounds, bridges and traffic islands, in the city of Springfield with real astro turf, previously used only on ball fields. American Rug worked closely with the manufacturer Monsanto during the installation to make sure that the end result would be totally satisfactory.


In the 1960’s American Rug laid out a huge green carpet made of Dupont 501 nylon on High St in Holyoke for the St Patrick’s Day parade. Thousands of people and all the floats, cars and other motor vehicles drove over this large piece of carpet. American Rug planned to show how well the carpet could be cleaned (after the torture test) in their advanced cleaning plant. American Rug showed the comparison of a brand new piece of carpet against the soiled material that American Rug cleaned. The results were nothing less than outstanding.


In 1989 William Radner, 3rd generation, took over upon his father Sidney Radner’s retirement. It was not long after this that American Rug was widely known in Western Mass to be able to handle large jobs that required great capability with their crew of highly trained certified installers that were store employees.


American Rug’s crews have tackled jobs as far as Washington DC and Bangor Maine. American Rug has even sold and contracted out work to competent installation crews in Palm Beach, Florida condominiums. Large schools, universities, insurance companies, air force bases, retail centers, 5 star Inns, restaurants, banquet halls etc are handled with great expertise.


Whether a job is commercial or residential American Rug is able to handle the most difficult of installations.


American Rug has received the Advocate “Best Of” award for eleven consecutive years, 2001-2011 and has the proud distinction of having one of the few Karastan certified installers on its staff for more than 30 years. This certification requires great skill and general knowledge over and above the average certification, which the majority of installers working today do not possess. William Radner the current owner and president visits trade shows and seminars to stay current with the latest industry trends and technology. William Radner travels to the Neocon Commercial Exhibition in Chicago, a trade show attended by no other floor covering retailer in the Western Mass area.


Planning & Design


American Rug’s sale force will help with any special design needs whether it be for a custom area rug, wall to wall carpet, specialty wood or tile layout. Any requirement to accommodate allergies or other unique issues will be addressed by the on staff personnel who have the knowledge and resources necessary to make shopping as painless as possible.


Browse through our large selections of carpet, area rugs, oriental rugs, wood and vinyl as well as specialty or imported products such as wool & axminster carpeting, bamboo and cork flooring, marmoleum, linoleum, vinyl tile and more. Our staff can guide you and recommend design and quality options that will work for your everyday or unique needs. Bring in your fabrics or blueprints and let one of our friendly sales people help you on your way.




American Rug specializes in the highest quality of installation of carpet, wood, vinyl, tile and outdoor material. Their crews are experienced and well educated in the proper procedures supplied by the manufactures. The proper recommended adhesives and installation materials are always used in accordance with each of the mills products. American Rug warranties it’s workmanship and is proud to say that they have the only Karastan certified installer in Western Massachusetts, a very special accomplishment equal to a masters degree in installation techniques. American Rug’s crews have been with the company for up to thirty-five years and are proud of the work they have completed over the years. At American Rug installation is treated as an important part of the total package.




American Rug started in the window and rug cleaning business and the owner William Radner was the youngest graduate in 1966 of the Bigelow Carpet Cleaning School given in the Enfield, Ct location where they still manufacture carpet. American Rug knows the importance of regular cleaning and maintenance of all products and supplies the necessary information to its customers so they make the correct decision when the time arrives. Each type of flooring has different requirements and it is important that proper procedures are followed to avoid any potential damage. Even though American Rug no longer offers a rug cleaning service the management is very knowledgeable in this area and can make the proper recommendations for emergency or routine maintenance.


Customer Support


American Rug is on call six days a week to help customers with their needs. If you have special questions that require a knowledgeable salesperson just give American Rug a call and one of the crew will do their best to help out with any individual problem that may develop. If you have a commercial request or need very specific detailed information the owner William (Bill) Radner will personally help you. When purchasing products from a 104 year old established business it gives the consumer an extra layer of insurance that a mistake will not be made by giving the proper product guidance.


Order Samples


American Rug will supply complimentary samples as available from the manufacturers to confirm texture and color. Samples show detail that in most cases can not be reproduced on a normal computer monitor and also can be used to help select complimentary items. Our sales consultants will have the samples sent directly to your home or business. Contract folders can be supplied to architects, builders and designers by contacting the owner Bill Radner.




American Rug has completed many high profile jobs over the years with outstanding results and customer satisfaction. The store has received the Valley Advocate “Best Of” award for eight consecutive years (2001-2008) and is very honored by this accomplishment. It is a local survey voted on from Vermont to the Connecticut state line by individuals emailing their votes over a four week period.


The owner William Radner is on the advisory board of the Western New England Better Business Bureau and abides by all the guidelines set forth by this well established and respected organization.

American Rug was voted "Best Of The Valley" for eleven consecutive years, from 2001 - 2011.

Call us for pricing information!