Facebook logo American Rug

1594 Dwight St. Holyoke, MA 01040

House hallway with rug

Find the best selection

of domestic and imported rugs with us

American Rug sells and can fabricate rugs for all types of residential and commercial applications. We are a full service retailer that can deliver within a 50+ mile radius or we can have your rugs shipped directly to you.

Enjoy affordable luxury

You'll find the best selection of both imported and domestic rugs, when you shop the American Rug showroom. We have a variety of options to fit any budget!


You can trust the experts at the American Rug showroom to help you find the rug that best fits your room and budget.

American Rug was voted "Best Of The Valley" for eleven consecutive years, from 2001 - 2011.

Enjoy six month, interest-free financing!


icon Rug with geometric shapes design Dog on a braided rug Feizy Namche rug Bergama Kalaty rug Fibreworks jute rug with border

Area rugs

From contemporary to modern to transitional, we have a wide selection of manufacturers such as Dalyn, Momeni, Karastan, American Rug Craftsman, home Dynamix, and more.


You can also create your own by selecting your style and colors in area rugs with simple borders to intricate patterns.

Braided rugs

Available in synthetic or wool, transitional colors or pastels, our braided rugs can be customized in a variety of sizes, including: square, round, runners, stair treads, and chair pads.

Custom rugs

Custom border rugs are available through several manufacturers such as Fibreworks, Masland, Karastan, and more. American Rug can fabricate custom rugs for you to use as area rugs, stair runners or as installed broadloom.


Choose your colors and carpet styles — insets, double borders, odd shapes, and designs can be created in our own warehouse.

Traditional patterns

Classic and elegant with rich designs and warm colors, traditional patterned rugs come in an array of sizes from 2 x 3 to 9 x 13 and larger, including runners and rounds.


Available in hand-woven orientals, hand tufted, machine woven wool or machine woven synthetic, so there is a wide selection to fit any budget.

Oriental rugs

An authentic oriental rug is handmade carpet that is either knotted with pile or woven without pile. Find a selection of these rugs from China, India, and Tibet in a large variety of designs from brands like Heriz, Herati, Tabriz, Kazak, Keshan, Sarouk, Serapi, and more.


Runners for stairs and hallways are available from several manufacturers such as Couristan, Karastan, Momeni, Dynamic Rugs, Home Dynamics, Louis De Poortere, Stanton, Royal Dutch, and more. Some Manufacturers carry a wider width than the standard 27".


American Rug can fabricate custom widths from patterned or solid broadloom and add borders and insets to give you a custom look. Many runner lines offer matching or coordinating patterns.

enjoy luxury runner