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1594 Dwight St. Holyoke, MA 01040

Black and white linoleum tiles in kitchen Brown linoleum flooring Dining area with vinyl tiles

Save money

with our budget-friendly flooring

Get the look of luxury for less with our vinyl and linoleum flooring options

You will find a huge selection of vinyl and linoleum floor options when you shop the American Rug showroom. Our specialty flooring consultants will be glad to help you find the right fit for your space. We sell, install and service Armstrong vinyl flooring throughout Western Massachusetts!

Create the look you want

Linoleum is the new chic!

For unbelievably good looking floors made with modern technology -- luxury vinyl flooring is the way to go! We carry options from both Armstrong Alterna and Luxe.


• Alterna Luxury Vinyl - stone and tile floor designs

• Luxe Plan Luxury Vinyl - hardwood floor designs

Discover new technologies, new patterns and new ways with linoleum flooring. This time-tested material isn't what you remember from your grandmother's kitchen. The natural materials of linoleum make it a great choice for green building and design.


Our linoleum from Armstrong flooring is durable, naturally resisting scrapes, scratches and gouges. When properly installed and maintained, lineoleum can last over four decades! We use a three-layer construction to give you unprecendented looks and strength.

American Rug was voted "Best Of The Valley" for eleven consecutive years, from 2001 - 2011.

Call us for pricing information!